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    Is the Asian Network under threat?

    by Rumbold on 19th July, 2009 at 8:35 pm    

    After losing listeners in the past year (a drop of around 20%), the Asian Network has been warned that it must do more to attract listeners, given its cost as the most expensive station per listener per hour (6.9p) on the BBC:

    “The trust said: “We will expect some improvement in reach next year.” A senior BBC source told the Standard that management at the station including controller Andy Parfitt — who also runs Radio 1 — were told they had to attract listeners over the next 12 months or face closure.”

    Perhaps it should take heed of this idea?

    (Hat-Tip: MixTogether)

      |   Trackback link   |   Add to   |   Share on Facebook   |   Filed in: Media

    8 Comments below   |   Add your own

    1. Suzy — on 19th July, 2009 at 9:30 pm  

      Its really quite simple, there are so many commercial Asian radio stations these days, the choice is incredible and massive and the competition fierce. BBC AN does a good job promoting new music to a level other stations don’t do though.

    2. salim — on 20th July, 2009 at 10:47 am  

      And here is the rub…promoting new music ( u.K music), which just isnt good enough..

    3. Mangles — on 20th July, 2009 at 4:03 pm  

      The commercial stations are provideing a servce which is wanted and needed, wheras BBC AN has no real clear vision or focus.

      Further, AN appears to be led by an agenda which is at best confrontational to disparate views and audiences. AN has a having an overtly over emphasis on anglocised content, and any language content focuses on Hindi/Urdu, not necessarily the street languages of the mass Asian population e.g. PUNJABI!!!

      Rab Rakha

    4. Mangles — on 20th July, 2009 at 4:06 pm  

      That is it mainly emphasises Hindi / Urdu (after English), though AN has a couple of hours in Punjabi and other real languages people speak, and socialise in.

    5. sonia — on 20th July, 2009 at 4:17 pm  

      BBC world service has the regional languages Mangles if that is what you want.

      perhaps there isn’t an “audience” for a “generic” asian audience. Maybe the ‘mainstream’ channels might want to feature content that previously was lumped under one ‘ethnic’ umbrella.

      I think what mix together talked about should be discussed on mainstream BBC channels (and was in bbc world have your say) ..Woman’s Hour..and all over the place.

    6. MixTogether — on 20th July, 2009 at 10:32 pm  

      I really hope that the BBCAN does get to continue broadcasting. I am a firm believer that it is an essential service, and that is why we took so long putting the MixTogether proposal together.

      I really believe that they would reach a growing audience if they made a small show aimed at mixed couples. It would be the only show of its kind pretty much worldwide, and I reckon it would gain interest in places like Canada where they are dealing with similar problems.

    7. Suzy — on 21st July, 2009 at 1:11 pm  

      The BBC Asian Network seems to me to be over-funded. They have a stupid soap opera equivalent of The Archers called ‘Silver Street’ which must cost a lot of money to make. They can make certain cost savings to begin with.

      Other than that, I think they are a great radio station.

    8. Cauldron — on 21st July, 2009 at 1:16 pm  

      If you want ‘Asian’ issues to stagnate in a media bantustan then keep on sending your taxes to fund BBCAN. The state does a great job of ossifying things: look what state-sponsorship has done to the Church of England.

      On the other hand, if you want vibrancy then leave things to the many excellent private networks. Of course these networks, being diverse in outlook, will be much harder for the Left to manipulate than if all ethnic minority thought is policed by the BBC.

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