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    I might have to watch a Bollywood film for the first time in years…

    by Sunny
    3rd October, 2010 at 10:30 am    

    This is how Andrew Buncombe introduces ‘Endhiran’:

    In Mumbai, the print of his film was driven at dawn to a temple by horse-drawn carriage in order for it to be blessed. In Chennai, the 4am showing of the film sold out, forcing fans to hustle to get tickets for the 5am slot. In Milton Keynes, movie reviewers were charmed, and in the US, hard-to-get tickets were reportedly selling for up to $40 (£25).

    This weekend, the 61-year-old veteran of more than 150 films is earning even more money. The star’s latest film, Endhiran – English title The Robot – opened to good reviews and huge, adoring crowds who queued overnight outside cinemas across the nation to watch the latest, high-adrenaline adventure. Inside, the audiences shouted and cheered at their hero’s unlikely moves while outside fireworks were set off and drums played.

    But this movie is different for several reasons. Not only is it the most expensive Indian movie in history, costing around 1.6bn rupees (£23m), a vast sum for a film in this country even if it’s nothing compared to Hollywood. But the film was also simultaneously released globally at more than 2,000 cinemas, the largest ever distribution for an Indian film and a decision that underscores the star’s appeal with south Asian communities around the world.

    Watch the trailer - it does look a bit insane, and worth watching just for the comedy value (PS, I can understand Hindi, but not a word of Telugu).

                  Post to del.icio.us

    Filed in: Media

    9 Comments below   |  

    Reactions: Twitter, blogs
    1. sunny hundal

      Blogged: : I might have to watch a Bollywood film for the first time in years… http://bit.ly/cljhut

    2. Suma

      It's not a bolly filmRT @sunny_hundal: Blogged: : I might have to watch a Bollywood film for the first time in years… http://bit.ly/cljhut

    3. “I might have to watch a Bollywood film for the first time in years…” « zerode

      [...] I might have to watch a Bollywood film for the first time in years….This is how Andrew Buncombe introduces ‘Endhiran’: [...]

    1. halima — on 3rd October, 2010 at 10:39 am  

      The ad looks great, and this will be no different to other futuristic big budget Hollywood action spoofs - I can’t wait to see it!

    2. sainih — on 3rd October, 2010 at 11:19 am  

      This is not Bollywood. It is Kollywood (strictly speaking). Rajanikant’s movies tend to be way over the top which is what his fans like.

    3. Sunny — on 3rd October, 2010 at 3:57 pm  

      Yes, my title is slightly misleading - but I doubt the funding for the film came entirely from South Indian sources. And it’s also being dubbed in Hindi. I bet it’ll also be dubbed in Tamil in addition to Telugu…

    4. Kat — on 4th October, 2010 at 8:27 am  

      Seems to be a nice movie. Waiting for it.

    5. South Indian Connection — on 4th October, 2010 at 1:02 pm  

      It’s a Tamil Movie. Rajinikanth is a Tamil Superstar and stars in this movie. As Sainih mentioned above, his fans like him for his particular kind of movies. The Trailor Sunny has added is the version dubbed in Hindi. Trivia: He is bald and doesn’t wear a wig in public life as many of his peers do. To his fans he is Godlike.
      The Chuck Norris angle:
      Q: Why doesn’t Rajini’s house have any doors?
      A: Because Rajini prefers to walk through walls.

    6. zerode — on 8th October, 2010 at 11:41 pm  

      I take the point about it not being a Bollywood film, insofar as that term originated as a way of referring to the film industry centered in Mumbai - formerly Bombay - Bombay + Hollywood=Bollywood - that produces Hindi language films.

      Endhiran - aka Enthiran, or Robot - is a Tamil language film made in Chennai.

      And I also take the point that regional and linguistic differences are important and relevant in India and within the South Asian diasporic communities.

      On the other hand, the use of “Bollywood” as a generic term to refer to all Indian film production has its points as well - particularly in terms of marketing these films to Western audiences, where the term Bollywood has a certain currency now, and who aren’t going to understand the original language regardless.

      It might be useful, too, if the movie stretches understandings of Bollywood away from the common view of it as just those epic musical love stories, usually set in historic times.

      Endhiran would not really be diminished in overseas markets by being seen as a Bollywood movie, I think - on the contrary, I think both the film and the Indian film industry would benefit.

      However, given the seriousness of some of the ethnic tensions in South Asia, there might be over-riding reasons to emphasize its Tamil-ness.

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