Editors Weblog announces that a new site has just been launched, which is nothing short of a media revolution. At least that’s what the chief exec of Inform.com would have us believe. So what is it?

It’s effectively a newsreader, in that it scours hundreds of newspapers, magazines and other major information outlets – including blogs – but goes further than Google or Yahoo newsreaders, which work on a simplistic keyword-based system, and RSS readers, which simply use a story’s first paragraph. Inform.com scans articles from major publications and creates an index of important elements in the article, providing related stories to those elements and making them far more searchable.

The Search Engine Journal (yes, it exists) claims that the new site’s USP is its comprehensive nature, incorporating an algorithm which determines key concepts such as topics, industries, people, places and companies in the story.

And following on from Sunny mentioning Indian outsourcing companies, I bring this interesting New York-based site to your attention for another reason – over half of its 55 employees are based in India.