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  • Technorati: graph / links

    Did voters reject media election spin? Speaking at event today:


    by Sunny
    7th June, 2010 at 9:00 am    

    Chair: Robin Lustig, BBC Presenter
    Speakers:
    Michael Dobbs, Author and former Deputy Chair, Conservative Party
    Lord Dholakia, Chair, Liberal Democratic Party
    Stephen Pound, Labour MP
    Nicholas Jones, Author and political analyst
    Sunny Hundal, editor - Liberal Conspiracy

    I wrote an article related to this last week for the New Statesman.
    The event is free. Come down later today if you fancy it.


                  Post to del.icio.us


    Filed in: Media






    12 Comments below   |  

    Reactions: Twitter, blogs
    1. sunny hundal

      Blog post:: Did voters reject media election spin? Speaking at event today: http://bit.ly/9EB95i


    2. thehooleys

      RT @sunny_hundal: Blog post:: Did voters reject media election spin? Speaking at event today: http://bit.ly/9EB95i


    3. earwicga

      RT @sunny_hundal: Did voters reject media election spin? Speaking at event today: http://bit.ly/9EB95i


    4. The Election Blog

      RT @sunny_hundal: Blog post:: Did voters reject media election spin? Speaking at event today: http://bit.ly/9EB95i




    1. MaidMarian — on 7th June, 2010 at 9:59 am  

      The interesting thing about the media was how they got it so badly wrong.

      They got the TV debates they wanted, they got a story (Clegg’s bound to break through), carried it for all it was worth, and got found out when Clegg got fewer seats than in 2005.

      2010 was a lesson in a media that has come to believe its own hype.

    2. boyo — on 7th June, 2010 at 10:21 am  

      It’s an interesting question. I don’t think the answer is either/or.

      Consider the slaveish support for the Conservative Party among the majority of media. I spoke to my Southern working class, pensioner parents who planned to vote (and presumably did) Conservative and who repeated back to me the stories they had read in the Mail et al and seemed immune to the fact Labour had provided them with free travel, etc and could be best trusted with the NHS.

      But it has always been thus - does the media simply reflect their prejudice? I think at most in this case it reinforces it.

      The media simply reported the Clegg polls post-debate, and believed them along with everyone else, so again I don’t think that is simply spin.

      I think the election result also challenges marketing assumptions like “norming” - again it may have a soft effect, but plainly people take their vote very seriously.

      And there’s the rub - I think the media is a veneer when it comes to the vote. It may have a marginal influence but the act of casting a vote speaks to something more serious inside of us, and that is what we act upon. And in therein, I believe, is hope.

    3. earwicga — on 7th June, 2010 at 10:27 am  

      boyo - but not everybody believed the polls. It was obvious that those energised by Nick Clegg’s performances in the TV debates were in the age groups least likely to vote. It was a shame for Clegg and the Lib Dems that the media didn’t focus on getting this age group out to play the voting game.

    4. cjcjc — on 7th June, 2010 at 10:30 am  

      haha - energised, erm, to still not vote!

      I might come along to this but 6 - 8.30 - it won’t really be two and a half hours will it?

      We do live in the age of the soundbite you know…

    5. earwicga — on 7th June, 2010 at 10:33 am  

      Exactly cjcjc - energised, but not really…

    6. MaidMarian — on 7th June, 2010 at 1:20 pm  

      earwicga - ‘but not everybody believed the polls.’ The media believed them. To read the press, one would have thought that Clegg was heading for an outright government. In fact it all came from a half-hour performance on TV that was not much more than a blip. I think that what happened here was the media fell for its own hype.

      The shock was best captured after the exit poll where on both Sky and ITV the commentators simply refused to believe the figures in front of them.

      I think that boyo is right - the media follow the voters rather more than they lead them, but they were brutally exposed by ‘Cleggmania’ (especially the Guardian).

      Whilst I take your point that not everyone believes the polls, or the media, there is more here than just a question of age groups. Could it possibly be that Clegg was over-hyped?

    7. boyo — on 7th June, 2010 at 3:34 pm  

      As MM said, I was responding to the question about media spin, not about belief in the polls.

      As it happened, although sceptical about the “soft” vote for the Libs, I was as surprised as anyone by the result.

      But I still voted Labour.

    8. earwicga — on 7th June, 2010 at 11:08 pm  

      Quite possibly MaidMarian.

      Unrelated, but about the timidity of the media and their inability to stand apart from each other: http://www.thenation.com/article/lap-dogs-press?page=full

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