The Virgin boss said he would give all profits from his travel firms, such as airline Virgin Atlantic and Virgin Trains, over the next 10 years.
One of the UK’s best known entrepreneurs, he made the announcement at a news conference in New York.
Worth an estimated Â£3bn, Sir Richard started his career in the record industry before moving into everything from mobile phones to credit cards.
“We are very pleased today to be making a commitment to invest 100% of all future proceeds to the Virgin Group from our transportation interest, both our trains and airline businesses, into tackling global warming,” he said. [Via BBC News]
Is this is just a cynical ploy to get more people on Virgin planes/trains because thisâ€™ll make them look â€˜greenerâ€™?
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Filed in: Environmentalism