File this under: WTF?!!?!?
The BBC today launched a major research project into what its audiences â€“ including those with homophobic views â€“ think about its portrayal of gay, lesbian and bisexual people on TV and radio.
Licence-fee payers will be asked what they think of on-screen talent, humour, language, tone and stereotyping relating to the portrayal of gay, lesbian and bisexual people.
The three-part project will begin with a qualitative research study (in-depth interviews), which will help determine the questions for a follow-up quantitative survey (a larger number of multiple-choice interviews) in a few months. Finally, the BBC also wants members of the public to contribute via a public consultation website.
The qualitative study will cover 28 different audience sectors, including gay, lesbian and bisexual people, but also ethnic and religious groups, with some respondents expected to express homophobic views.
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Filed in: Current affairs