Asian clothes makes Daily Mail readers’ heads explode
You have to laugh at this, since there’s little point in getting annoyed at the kind of scum who inhabit the comments section of the Daily Mail website.
So Asda have unveiled their range of Asian clothes in area where there may be a demand. That’s capitalism for you. I could buy the cinnamon sticks for my tea from Tesco these days but it’s still cheaper from the local Indian grocery. Anyway, enough about my tea habits. The point is is that none of this is new.
But the heads of Daily Mail readers inevitably asplodes. Here are some comments:
The problems caused by mass immigration and failure of cultures to integrate will not be eased or increased by ASDA’s decision…. Be more concerned about the numbers of people being offered British passports when they can’t even speak English – and remember that concern when it comes to voting in the next election.
- Nick, Dubai, 14/9/2009 16:54When I shop in an English shop, I want to see English things…..is that so hard to understand? Asda, you’ve seen the last of Mrs. Daley’s lolly.
- Sue Daley, England, 14/9/2009 12:22thats ASDA thinking ahead, soon there will be no need for western dress in the new shia law run country!!!
- patrick walker, halifax, 14/9/2009 15:52stopped going to ASDA a while back due to customer service there at my local store, definitely will not be going back now, love sainsburys
- phoebe, rossendale lancs, 14/9/2009 12:22What is happening to the UK?
- Ex pat, Switzerland, 14/9/2009 12:27
Don’t you just love Brits in other countries complaining about immigrants? I absolutely love them. To be fair, there are loads of comments on that article by people disgusted by the small-minded racism. A little war of words is currently going on…
More on this:
Sim-O: [hat-tip] I’m not racist but…
Jamie: Do Mail commenters create a toxic environment for brands?
Hannah: Mail Fail of the Day
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Filed in: Humour, Race politics


You’d think that middle class White people themselves hadn’t been wearing ethnic dress since at least the sixties.
When I shop in an English shop, I want to see English things…
What? Apart from Asda being a subsidiary of Walmart how many items on her shopping list are ‘English things’?
They just look like garments, pretty enough and very cheap. Some local shops might feel an impact, but I’d be more interested in where these were sourced. Asda is not renowned a a beacon of ethical practice.
I’d just love to be a swiss waiter. What? An ENGLISH breakfast? When our customers come in here they want to see SWISS things!! Why oh why is that so hard to understand for these ungrateful english immigrant?
i hear Asda do a mean microwave lamb korma.
That’s a very nice top that model is wearing. Pity my local supermarket is Sainsbury’s. Their clothes are okay but there’s not much that’s colourful.
LOL, The Daily Fail strikes again!
‘What is happening to the UK?
- Ex pat, Switzerland, 14/9/2009 12:27′
Honestly, the amount of manufactured self-parodying outrage – is ‘ex-pat’ the bloke who wrote that article about racist meerkats a couple of weeks ago?
ASDA food is not as good as Sainsbury’s.
Axctually, that article in the Daily Mail elicited more than 100 responses, and the vast majority were quite favorable. Looks like Sunny picked a handful of the worst ones and made it seem like they were the norm.
Most of those responses only came about because they were responding to the initial idiotic comments.
God how I love dailymail readers… they’re so funny…
I actually think this range will flop. As big as Asda is they can’t compete with the the way the fashions change and the variety that your local asian clothes shops offer. On top of that what they cannot do is provide that made to measure effect which local asian shops can. Some even haev their own tailors, most will sell loose fabric which women take to tailors.
“…you’ve seen the last of Mrs. Daley’s lolly”
…that doesn’t sound right.
ha ha ha ha ha ha that is hilarious! ASDA? Asian fookin clothes? Noooooooooooo!!!!!!
pass us your chai recipie Sunny!
It would be intresting to know which branches will carry this range and the demographics of the customers who purchase this stuff. May be it is targeted at women (or men, lets not underestimate the potential of English men cross dressing in asian clothing) who are not of ‘asian’ background and would not be comfortable shopping in a typical sari shop?
Just so long as we don’t start seeing branded Asian clothes (nike salwar kameez anyone?).
tescos have recently been running a ramadan food range which brought a smile to my face.
You’ve got to be scraping the barrel to pad your website out with D Mail comments, Sunny.
But then how much do you rake in from your website efforts ?
Guido Fawkes is reputed to make £5000 per week !
16.”Guido Fawkes is reputed to make £5000 per week !”
Yeah but have you looked at the state of him?
About the ASDA-related comments…Ok I did have a chuckle too, but this is starting to get worrying now.
It looks like the pendulum swung big time and now there’s a blow to social cohesion every 5 minutes.
And exactly like in 1 to 1 rows each says the other one started it. So you get the right going on about Anjem Choudhary, but to be fair it doesn’t take a genius to see that just one copy of the Daily Mail and a fake anti-Muslim story in the Sun could be enough to push a dozen people countrywide into th earms of Choudary and pals.
if these people in other countries respect local lwas and traditions – unlike muslims – why they don’t have right to criticise what is going on in their motherland?
let’s imagine a woman from some Eastern country, who finds out that she can’t buy traditional style clothes in local mall anymore – there are only “european” dresses – I don’t think her reaction would be different…
p.s. spending your time, looking through the numerous comments on newspaper site? Sunny, you really have too much time on your hands and no real problems
@ 18 “Let’s imagine a woman from some Eastern country, who finds out that she can’t buy traditional style clothes in local mall anymore – there are only “european” dresses – I don’t think her reaction would be different…”
Why imagine when you can stick to the truth.
ASDA are offering predominately ‘western’ style clothes (though a lot of them are manufactured overseas…). Lets not forget that a lot of western businesses have strategies to attract more of the brown pound.
After visiting India (after a long gap) I saw that there had been an influx of western brands in the local shopping malls and not just indian shops selling western brands but retailers such as Benetton, Nike in their own outlets. Over there this change is embraced as globalisation offering more choice not a cultural or religious conspiracy by other races. (More like the culture and religion of revenue that is being exercised methinks.)
I’m beginning to think that Camilla is just playing it for laughs.
”imagine a woman from some Eastern country, who finds out that she can’t buy traditional style clothes in local mall anymore – there are only “european” dresses – I don’t think her reaction would be different…”
OK, so it’s slightly funny.
These styles aren’t so different from clothes one can find in the mainstream high street in shops such as “East” or “Monsoon”. The clientele of such shops would probably consider Asda a bit downmarket.
Interesting that Asda is marketing as an Asian range rather as some brand with an Eastern twist in the name.
19 so what, persephone? there are european style clothes, I know that, but do people there really happy with it, especially if the styles are introduced instead clothes they used to buy?
I don’t think so
and even if they like it, why other people in other countries – should like the same changes?
actually, I thought that the whole present Sunny’s acticle is posted for laugh, so I decided to support it
curious, Sunny found this article (why it attrackted his attention? not controversial enough for him) read the comments, picked some of them…
I’m beginning to think that he posted at least some of them
“ 19 so what, persephone? there are european style clothes, I know that, but do people there really happy with it, especially if the styles are introduced instead clothes they used to buy?
I don’t think so”
Is it hard to envisage that not all people think as you do?
They want it. Retailers such as Benetton do a lot of market research to find out if there is enough local demand before investing in a store in another country.
Its like worrying about the appearance of parmesan in our supermarkets because it may lead to the demise of cheddar stocks and British Life As We Know It.
Thorntons have launched a box of chocolates to attract more asian customers.
Celebrity henna tattoo artist Ash Kumar is to decorate the packaging for the new Eid and Diwali range of chocolates. Ash Kumar, whose clients include Madonna, Julia Roberts, Shilpa Shetty and Demi Moore, has created a design inspired by his henna artwork. They are being launched in Birmingham and London and sold on their website:
http://www.thorntons.co.uk/ThorntonsSite/product/Browse_By_Occasions_Celebrations/2371.htm
Thorntons are also working on a range of new products for Asian weddings for February.
“This is the first time Thorntons has designed a product specially for Eid and Diwali,” said Thorntons brand manager Emma Dickinson. “These are growing festivals in the UK and confectionery gifting plays a large part of them.”
Ash Kumar added that the gifting is “something the Asian community prides itself on”.
pssst … don’t tell Daily Mail readers as they may think this is part of The Invasion. They may also want to avoid Brent Cross too: http://brentcross.co.uk/events/special-offers/thorntons-eid/
When I shop in an English shop, I want to see English things…..is that so hard to understand? Asda, you’ve seen the last of Mrs. Daley’s lolly. Right on ! If I want cheap clothes then I'm expecting that site X which says We sell cheap clothing to have god damn cheap clothes… what's so hard to understand.. I'm sick and tired of ppl being experts and shoving any kind of stuff down your neck.