Every day there seems to be a university-produced, taxpayer-funded report telling us something that we already know, or else something that serves no real purpose (best biscuits to dunk in tea, for example). Now the Sunday Times explains why:
“Another factor in determining the excellence of a particular university department is the number of citations its work receives in academic journals. Here lies a reason for the studies into the apparently obvious: research in America has shown that citations are linked to media coverage.
In 2005 a study by the American Association for the Advancement of Science found that a mention of research in The New York Times would double the number of citations, and coverage on national radio and television could boost the number of references by 1,000%….
Academics understand that gaining publicity for an apparently frivolous piece of research could put them in contact with journalists who will call again when something more serious comes up â€“ and hopefully boost their citations and esteem ratings.”
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Filed in: Culture