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  • Lads magazines ‘come’ to India

    by Sunny
    25th January, 2006 at 4:45 am    

    It promises Indian men “100 things you never knew about women”, and its sold 80,000 copies in ten days. I never knew Priyanka Chopra was that hot there. Anyway, the lads magazines have started arriving in India and no doubt a silly conversation will ensue about the growing degradation of culture.

    “Where are the VHP protesters burning copies in the streets?” asks Maxim editor Sunil Mehra of the BBC. That’s a point. Where is the bloody moral police? Or maybe they’ll come when Playboy does.
    I would have preferred Mallika Sherawat to be honest.

                  Post to

    Filed in: Humour,India,Moral police,South Asia

    30 Comments below   |  

    Reactions: Twitter, blogs

    1. FOB — on 25th January, 2006 at 5:35 am  

      I was expecting this up on PP as soon as I read it on the BBC website..

      First of all India does have a few lad magazines of its own :a couple that come to mind are Man’s world and of course the great Debonair (known as the Indian Playboy).
      Of course Maxim has a very strong brand and the financial muscle necessary to make a big splash.

      Why is Priyanka so well dressed on the cover? Indian magazines usually have much more skin on display than this…

      Priyanka is smokin hot though..mama mia

    2. Neel — on 25th January, 2006 at 8:16 am  

      Why assume that VHP supporters will be burning copies in the street? Its also a free country, if people want to discuss degradation of culture then so be it.

      I’m off to Mumbai in a week so will do some first hand research on these magazines !

    3. doilum — on 25th January, 2006 at 10:41 am  

      Who gives a shit.

    4. Jay Singh — on 25th January, 2006 at 11:10 am  

      That blog link headline is hilarious!

      Tired of masturbating, BJP youths take to the streets

      BJP youth activists, fed up with a life of ceaseless genital flagellation and self pleasuring, took to the streets of Indore today to voice their protest against the arrival of their masturbatory muse in the city.

    5. Jay Singh — on 25th January, 2006 at 11:11 am  

      If you look at some of those Bollywood magazines like Filmfare they have pretty risque photo-shoots - I mean stuff that wouldnt look out of place in FHM and other magazines like that.

      Priyanka looks hot on this cover though.

    6. Jai — on 25th January, 2006 at 12:03 pm  

      The Guardian has quite a good article on this subject:,12559,1675042,00.html#article_continue

      I don’t agree with the part about how men in India aren’t “laddish”, but it’s interesting reading nevertheless.

    7. kismet hardy — on 25th January, 2006 at 12:10 pm  

      How the hell did Maxim manage to put out a cover that makes Filmfare look trendy?

      Shockingly average

    8. leon — on 25th January, 2006 at 12:40 pm  

      I agree with doilum and Jay Singh post number five (last line)!

      Seriously though, how well will this go down in India? I’ve often heard that guys there are quite feminine compared to guys over here (holding hands while walking the street etc), there any truth to that?

    9. Col. Mustafa — on 25th January, 2006 at 1:46 pm  

      “I’ve often heard that guys there are quite feminine compared to guys over here (holding hands while walking the street etc), there any truth to that?”

      Here and there, but that doesn’t mean there not laddish.

      They can walk down a road holding hands and still start on the rival gang coming down the other side whilst also holding hands. Its fuckin ghetto life over there.
      But on the whole there as typical as any male anywhere.
      Males don’t differ too much; they all like sex whether its homo or hetero and they all like competing.
      Well not all guys, but most; you get the picture.

    10. coruja — on 25th January, 2006 at 1:53 pm  

      Oh yes that’s right, Asian men are feminine whereas black men are far too masculine …erm, what other convenient racial/cultural stereotype shall we trot out?

      Funny this “femininity” doesn’t hold them back from massacring each other along religious/caste lines.
      (Of course I am looking at this from the point of view that ‘feminine’ is a derogatory term in Western culture.)

      Half the time people simply regurgitate something they’ve heard/read without any sort of reflection whatsoever, some people may call that ‘racist’, I call it f*cking lazy.

      I had also posted that article on an earlier thread because it faithfully manages to get in the phrase “sari-clad” - as a journalist must when mentioning anything about sex, Indian society &/or bollywood! What is interesting is the journalist appears to be Indian based. So, who’s kidding whom? Or are we still trapped in each others’ clichés?

    11. Rohin — on 25th January, 2006 at 2:09 pm  

      Men around the world are essentially the same. And what with Indian men having above average average testosterone levels, they are - if anything - more laddish. Of course it depends how you define laddish. If you mean football-watching, beer-drinking and chip-eating, of course the Brits win (yeah!) but if you mean horny, hairy and hoping to get laid - Indians are near the top of the pile.

      And I agree with kismet hardy - a very nondescript cover.

      And remember, the REAL Indian playboy.

    12. coruja — on 25th January, 2006 at 2:14 pm  

      It is only in Britain I think that men are so afraid to touch another man.
      It is just about tolerated if you are homosexual. I have not found another country in Europe that is so obsessed by homosexuality and so overwhelmed by homophobia.

    13. Al_Mujahid_for_debauchery — on 25th January, 2006 at 2:16 pm  

      “If you mean football-watching, beer-drinking and chip-eating”

      Theres nothing more feminine than watching soccer. Maybe watching field hockey is more feminine but watching soccer is right up there.

    14. El Cid — on 25th January, 2006 at 2:17 pm  

      near the top maybe, but below the Spanish, Italians and Greeks (sorry Coruja. yet another lazy cliche)

    15. Rohin — on 25th January, 2006 at 2:19 pm  

      You know, I’ve given this subject a lot of thought. I’ve been keeping tabs on the Indian press and on Indian girls in general, so have been waiting for this.

      When you think about it, Maxim India has the potential to be the greatest Maxim in the world. Perhaps the greatest magazine (after Asiana, obviously Shabbs).

      Why? Take a closer look at the pic.

      Priyanka = Indian girls on the front. Indian girls, as we all know, are the hottest around. Good start. Also, Maxim isn’t proper porn, so it’s ideal for slutty Indian girls who want to strip - but not all the way cos that’s BAD.

      Doctor Death - The Indian killing machine = WEIRD stories. Mags like Bizarre sprung up from lads mags covering weird shit. Trivia for the pub. Which country has more weird shit than anywhere else? India of course!

      The price = whatever it is, you know it’s gonna be less than the forty pounds or however much most glossies cost here.

      How to Beg = outrageous cover line for a country with millions of beggars. Excellent. This is black humour (I hope) and it’s something India is in desperate need of. There’s a market, I can feel it.

      I shall watch the progress of Maxim India with beady eyes and a box of tissues.

    16. Rohin — on 25th January, 2006 at 2:22 pm  

      Coruja, East Europeans can be militantly homophobic. On the contrary, Britain is less anti-gay than much of Europe.

      Shut up AMfD. Watching footie is cool. Watching baseball, basketball or AMERICAN football, on the other hand, is LAME! Oh yeah and feminine too. And it probably also means the watcher is a eunuch. And left-handed. And er..a communist.

    17. Sunny — on 25th January, 2006 at 2:24 pm  

      The VHP regularly burn valentins cards every year, so burning mags that may show more female flesh (remember the protest about the film which had a lesbian affair?) would not be that surprising.

      Man’s World was not a lads magazine… it’s more like GQ… or the Indian version of the american mag Cigar Afficianado (which I thought was a hilarious title).

    18. Jay Singh — on 25th January, 2006 at 2:32 pm  

      Theres nothing more feminine than watching soccer

      American Alert! American Alert! ;-)

    19. Col. Mustafa — on 25th January, 2006 at 2:38 pm  

      I would say watching wrestling is kinda wierd.
      I found that i was inspired by thier bodies and cool wrestling moves; so much so that you try them at home.
      But they make sure you don’t become gay whilst watching WWE, as they have scantily clad women prancing around at every interval and even matches, not to mention them wrestling in nightwear.

    20. coruja — on 25th January, 2006 at 2:42 pm  


      Ah, you see I was being very lazy and only considering western europeans, i have not ventured east.

      I was manily thinking of cultures are closely connected to Britain - Spain, Italy, France, Germany &etc - and male behaviour. I remember when a Swedish male friend kissed me on both cheeks, there were many dropped bacon sandwiches, and this was in Leicester Sq!

    21. Rohin — on 25th January, 2006 at 4:43 pm  

      “there were many dropped bacon sandwiches”

      I have this mental image of the whole of Leicester Square eating bacon sandwiches now. And dropping them in unison when coruja was kissed by a Swede.

      You’re right Mustafa, watching wrestling is very weird. More than anything…because it’s fake!

    22. FOB — on 25th January, 2006 at 5:06 pm  

      How to invent an American sport :
      Take a fun and exciting sport se.g cricket / rugby.
      change the rules to make it lame and boring, add helmets, shoulder pads, fancy names of animals appended to teams and santily dressed cheerleaders..
      then call the tournament played only by Americans (Canadians hardly count) the World series, World championship etc etc..

      The most interesting thing on ESPN here in the USA are the assorted spelling bees, hot dog eating contests and yes figure skating…

    23. Col. Mustafa — on 25th January, 2006 at 5:09 pm  

      Rohin; its choreographed.


    24. Yusuf Smith — on 25th January, 2006 at 7:56 pm  

      What’s next an Indian magazine for the gay and transgendered community?

    25. Sunny — on 25th January, 2006 at 8:06 pm  

      Why not. Except most of the gay community (except in Mumbai) is fairly poor, so it would make little commercial sense for now.

    26. Siddharth — on 25th January, 2006 at 8:23 pm  

      I’m all for it. Would be great, in addition, to increased interaction between gay rights groups and NGOs in BD, India and Pakistan.

    27. Saj — on 25th January, 2006 at 11:59 pm  

      Fuukin ell!! it was like about time they had proper magz…

    28. Vikrant — on 26th January, 2006 at 7:49 am  

      Blashphemy! Much like Arabic Barbie… they’ve toned down Maxim!!! Indian Maxim is an absolute abomination. Darn, Indians are still a long way from something like Playboy or The Sun (only shitty tabloid i care to read).

    29. Rohin — on 26th January, 2006 at 3:20 pm  

      Ah Vikrant, I think you’re being too harsh. Did you read it then? You were out there recently weren’t you?

      Playboy is shite nowadays. In fact I don’t like any lad’s mag, I think they’re all rubbish - but Indian Maxim is obviously going to be different to British Maxim. It’s a start and I wish it well, although I doubt I’d ever buy more than 1 copy.

      Anything’s better than Arabic Barbie. And you read the Sun? Oh dear, oh dear.

    30. Vikrant — on 27th January, 2006 at 7:10 am  


      The Times is read by the men who run the country.
      The Telegraph is read by the wives of the men who run the country.
      The Mail and Express are read by the men who think they ought to run the country.
      The Daily Mirror is read by the men and women who work for their country
      And The Sun is read by the men who don’t care who runs the country so long as she is well endowed.

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