Thanks to Riz for sending me the link to this study published by the British Medical Journal only last week. I’ve long boycotted Nestle for their unsavoury practices in developing countries. Apparently its still going on:
Objective To investigate the use of Bear Brand coffee creamer as a food for infants and the impact on consumers of the logo of a cartoon baby bear held by its mother in the breastfeeding position.
Conclusion The Bear Brand coffee creamer is used as a breast milk substitute in Laos. The cartoon logo influences peopleâ€™s perception of the product that belies the written warning “This product is not to be used as a breast milk substitute.” Use of this logo on coffee creamer is misleading to the local population and places the health of infants at risk.
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Filed in: Current affairs,Net Campaigns,South Asia