There was a time when I wasn’t too fussed about living in London. Now I absolutely love it. The city has its faults, but when people say its diversity is its strengths – I truly believe that. London is the centre of the world and is becoming the blueprint for what it will be like in the future, i.e. people of every religion and race rubbing up against each other and, slowly but surely, mixing.
But we are let down in one aspect: the media keeps ignoring its non-white citizens (unless there is a crime involved of course). It beggars belief that a newspaper like the Evening Standard, which caters for a population that is now nearly 40% non-white, does not even begin to reflect that. It has no idea what is going on anymore and the slide in its circulation shows.
But we sons and daughters of immigrants are nothing if not entrepreneurial. The market is open for specialist media that caters for niche audiences and tomorrow, in an article for the Financial Times, I explain how London is giving rise to such a dynamic media industry. Profiled are Page2Page, Arabella, Leslie Bunder and more.
The article will be in the Creative Business section, make sure you grab a copy.
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Filed in: Current affairs,Media