Remember the infamous BK cone episode we first highlighted on Pickled Politics a few months ago? Because the design of the swirl, when tilted and seen when high on weed, vaguely resembled the Arabic word Allah, one man started his personal jihad backed up by Eastern Eye newspaper.
Guess what? Now they’re trying to put pressure on the chain by rustling up quotes from the usual suspects. Here is the Eastern Eye newspaper article in full, published in this week’s newspaper.
Burger King (BK) has been slammed for not removing ice-cream cones that offend Muslims from being sold in Asian areas.
Back in September, the American fast-food chain had assured its Muslim customers that it would be amending the design of its packaging (pictured) “in the near future” after customer Rashad Akhtar found it resembled the word Allah in Arabic, at a Park Royal branch.
At the time, the Muslim Council of Britain praised BK for its “sensitive” and “prompt” action.
But two months on, EE was able to buy the cones with the same packaging in outlets in the Asian areas of Harrow, Wembley and Brick Lane.
The packaging was also available at its branch on Tottenham Court Road, an area popular with Asian clubbers on weekends.
And BK now says it will not be until February that the packaging will be dumped. Anas Al-Tikriti is a spokesman for the Muslim Association of Britain.
Mr Al-Tikriti said: “One of the problems we regularly face is that when a consumer complains to a large company, which is able to make rapid changes, they make a cheesy statement but fail to act with speed. They will be seen to be an insincere company.”
The deputy leader of Tower Hamlets Council, Cllr Abdus Shukur (Lab), is shocked that BK continue to use the packaging at its eatery near Brick Lane considering how many Muslims live and work there.
Cllr Shukur said: “If they said they were going to remove the packaging, they should have done it by now. If people find it offensive, then they should simply change the packaging because they are losing business.”
Asian customers are not impressed. Student Miriam Hussain, 17, of Balham, South London, said: “They should have sorted this out when they found out. It feels like they do not care that they have offended us.”
A spokesman for Burger King said: “As a result of the feedback we received, we amended the design. However, the size of our supply chain means that in some restaurants, cones with the old design have remained in circulation.”
Instead of campaigning about something serious, or even an issue worthwhile, we have an obsession with these pet issues, which only give the impression that a hyper-sensitive Muslim community wants to change everything about Britain. Isn’t it time we stood up to this sort of media manipulation?
Complain or write to Burger King UK, or ring their helpline on: 0845 728 7437. If anyone has an email address too for them, let us know.
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Filed in: Current affairs,Religion