After the disgraceful revelations around the News of the World hacking case, the response from campaigners has been heartening. Rather than just criticise the News of the World, people have begun to threaten to boycott companies who carry on advertising with the paper. As of 5:15pm this evening, seventeen companies have already withdrawn their advertising, and more are likely to follow in the near future. Why is this heartening? Because it shows that activism can have an effect on an issue, as well as showing the benefits of leaving such campaigns up to a free market (companies don’t want to lose their customers, so they pull out), rather than calling for greater regulation etc. (which probably wouldn’t work anyway). Undoubtedly some companies would have considered pulling out anyway regardless of any campaign, however, increasing the pressure is on them is likely to see a better result.
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Filed in: Economics,Media