I don’t normally write about brands (I don’t get paid for it dammit!) but the odd exception is good. I got invited to a little launch last week of this:
April sees the expansion of the pioneering ‘One’ brand into a new category – organic free range eggs. From April 4th you can help change lives simply by buying a pack of ‘One good eggs’ in Tesco.
One Good Egg, organic free range eggs will be launching nationwide in April – in Tesco, The Co-operative and Ocado.
You might say: WTF? Sunny is blogging about eggs?
There’s more to this. The company – One Difference – have a policy where they donate 100% of net profits to charity. More specifically, profits from specific products go to specific projects.
So, profits from the eggs go to egg farming projects in Africa. Profits from the bottled water goes to water projects, and so on. They also make toilet paper, that goes to fund clean latrines in developing countries. Awesome idea huh? They have a separate charity called One Foundation, which receives all profits from the company every financial year and distributes them.
Their idea is this: if you want to buy water, eggs or other products, and see the One brand, at least you know 100% of the profits from that are going to charity. I think its a good way to give to charity – their only problem seems to be lack of brand awareness. So here I am blogging about it.
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Filed in: Economics