One – the company that gives 100% of profits to charity


by Sunny
7th April, 2011 at 12:42 pm    

I don’t normally write about brands (I don’t get paid for it dammit!) but the odd exception is good. I got invited to a little launch last week of this:

April sees the expansion of the pioneering ‘One’ brand into a new category – organic free range eggs. From April 4th you can help change lives simply by buying a pack of ‘One good eggs’ in Tesco.

One Good Egg, organic free range eggs will be launching nationwide in April – in Tesco, The Co-operative and Ocado.

You might say: WTF? Sunny is blogging about eggs?

There’s more to this. The company – One Difference – have a policy where they donate 100% of net profits to charity. More specifically, profits from specific products go to specific projects.

So, profits from the eggs go to egg farming projects in Africa. Profits from the bottled water goes to water projects, and so on. They also make toilet paper, that goes to fund clean latrines in developing countries. Awesome idea huh? They have a separate charity called One Foundation, which receives all profits from the company every financial year and distributes them.

Their idea is this: if you want to buy water, eggs or other products, and see the One brand, at least you know 100% of the profits from that are going to charity. I think its a good way to give to charity – their only problem seems to be lack of brand awareness. So here I am blogging about it.


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Filed in: Economics






28 Comments below   |  

Reactions: Twitter, blogs
  1. sunny hundal

    Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  2. screamin'kid

    @guardian please give this company some brand awareness! Please retweet!! http://bit.ly/fcqNUL


  3. PrettyGreen

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  4. Clara Boxall

    One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL by @sunny_hundal and (One video http://bit.ly/hw1OnR )


  5. Guardian Weekly

    This @guardianweekly follower knows a good egg when he sees one (via@screaminkid): http://bit.ly/fcqNUL <—new organic free-range eggs


  6. Press Not Sorry

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  7. Nancy Kelley

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  8. Claire MacDonald

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  9. sheila mary roberts

    RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  10. Jessica Pearn

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  11. iGanesha

    RT @ClaraBoxy: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL by @sunny_hundal and (One video http://bit.l


  12. Ashley Stockwell

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  13. Anita Kinniburgh

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  14. Bern O'Donoghue

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  15. screamin'kid

    @yorkierosie hi just opened this again an it worked ok! Dont kno whats going on from ure side??? http://bit.ly/fcqNUL


  16. onedifference

    RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  17. Tish

    RT @onedifference: RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  18. Lucy Windsor

    RT @onedifference: RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  19. Pete Shepherd

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  20. Ben Knight

    RT @LucilleWindsor: RT @onedifference: RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  21. Danielle Carter

    RT @sunny_hundal: Blogged: : One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  22. Mark Spall

    RT @onedifference: RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL


  23. Asim Haneef

    RT @sunny_hundal: One – the company that gives 100% of profits to charity http://bit.ly/fcqNUL




  1. Morus — on 7th April, 2011 at 12:57 pm  

    So that share of profits donated to charity only needs to drop 20.8% and they too might be occupied by UKuncut, right!

    http://timworstall.com/2011/03/26/ukuncut-occupying-fortum-and-mason/

    :)

  2. Kismet Hardy — on 7th April, 2011 at 2:46 pm  

    Eggcellent

  3. earwicga — on 7th April, 2011 at 2:50 pm  

    You’re really on top form today Kismet. :)

    Cheers Sunny.

  4. platinum786 — on 8th April, 2011 at 1:46 pm  

    A noble idea, but it’ll only really work if it is competitively priced.

  5. Gareth Hughes — on 8th April, 2011 at 10:37 pm  

    The profits from egg purchases support egg-farming projects in MALAWI. I thought I would mention that, seeing as the general hand-waving in the direction of Africa annoys me.

    The charity that owns part of Fortnum & Mason supports a very different kind of activity, like right-wing think tanks, and even tried donating to the Tory Party. So, let’s stop this crying over them. They avoid tax so they can fund Tory projects.

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