Seems the combination of demonising immigrants and Muslims hasn’t been bringing in the advertising pound:
The Daily Mail’s website has actually soared, attracting thousands of visitors to the site, mainly towards the seedy gossip pages…. First half revenues are down 8%, worse than what they had predicted, mainly due to a 27% fall in recrutiment advertising.
Like the Guardian and other papers, the Daily Mail seems to survive through cross subsidy from its other, more profitable non-newspaper businesses:
“At group level, turnover rose 2 per cent year on year driven by an 11 per cent increase in revenue at DMGT’s business-to-business operations, which includes Risk Management Solutions, a business selling products for managing catastrophe risk.”
“Income from events management rose strongly, helped by growth in events serving the energy and digital marketing sectors.”
I am not sure why advertisers wouldn’t want to be associated with a paper that publishes stories about a house that looks like Hitler.
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