Daily Mail’s advertising revenue falls


by Rumbold
30th March, 2011 at 8:40 am    

Seems the combination of demonising immigrants and Muslims hasn’t been bringing in the advertising pound:

The Daily Mail’s website has actually soared, attracting thousands of visitors to the site, mainly towards the seedy gossip pages…. First half revenues are down 8%, worse than what they had predicted, mainly due to a 27% fall in recrutiment advertising.

Like the Guardian and other papers, the Daily Mail seems to survive through cross subsidy from its other, more profitable non-newspaper businesses:

“At group level, turnover rose 2 per cent year on year driven by an 11 per cent increase in revenue at DMGT’s business-to-business operations, which includes Risk Management Solutions, a business selling products for managing catastrophe risk.”

“Income from events management rose strongly, helped by growth in events serving the energy and digital marketing sectors.”

I am not sure why advertisers wouldn’t want to be associated with a paper that publishes stories about a house that looks like Hitler.


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  1. Kismet Hardy — on 30th March, 2011 at 9:25 am  

    When rupert murdoch says print publication is walking the green mile then you know us online folk are where it’s at. Sad though that the same is happening with books (although it has to be said the biggest online book, Facebook, is easily the worst book I’ve ever read). But I suppose the trees will be happy

  2. cjcjc — on 30th March, 2011 at 9:28 am  

    I wouldn’t mind, but that house doesn’t even really look like Hitler. What a swiz!

    In fact the Mail does make money in its own right (ie it is not cross-subsidised) as does their newspaper division overall.

    Unlike the Guardian which last year made a £58m operating loss, subbed by (tax avoiding) GMG’s Autotrader.

  3. hermes123 — on 30th March, 2011 at 9:51 am  

    Advertisers don’t care about the politics of newspapers…all they want is big readerships.The Daily Mail delivers an affluent middle class, mainly female reader with plenty of spare wonga. Muslim baiting also panders to the prejudices of this group in ‘middle England’.

  4. Kismet Hardy — on 30th March, 2011 at 10:18 am  

    If anyone finds a tent that looks like the fuhrer, please pass it my way. I want to amuse myself with my MINE CAMP quip

  5. Kismet Hardy — on 30th March, 2011 at 10:24 am  

    Or a tomb that looks like Mussolini

    Or a horse that looks like Stalin

    Or a choir boy that looks like Castro

    Or a bedcover that looks like Duvalier

    Or a breast that looks like Tito

  6. Kismet Hardy — on 30th March, 2011 at 10:41 am  

    HOLD THE FRONT PAGE!

    I’ve found a thumb that looks like…

    http://www.flickr.com/photos/winton/12521003/

    …David Cameron

  7. jamal — on 1st April, 2011 at 3:59 pm  

    daily mail advertising revenue falls!

    wooo hoooo finally some good news couldn’t have happened to a better newspaper and its weekend even better.

  8. Larry — on 3rd April, 2011 at 7:35 pm  

    And why would companies want to be associated with the greenshirt brigade over at the loss-making Guardian?

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