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It’s the ‘logo of the 2012 Games is utter crap’ open thread!

Posted By Leon On 4th June, 2007 @ 4:14 pm In Current affairs, Humour | Comments Disabled

[1] Oh dear God! The logo for the 2012 Olympics has been unveiled and may I be the first to say it looks remarkably, almost cosmically, and yes a little insanely CRAP! Consider this the weekend open thread that never was, let rip on the 2012 committee for the sheer idiocy of allowing this out of the brainstorming meeting.

2012 logo

Makes you feel proud to be British doesn’t it? Anyway, I will resist the temptation to post up the funniest yet lewd p!sstake I’ve seen of this and leave it to your imaginations to work out…

Update:
There’s now an [2] online petition you can sign to get them to change it, and the [3] BBC have a poll too.


Comments Disabled To "It’s the ‘logo of the 2012 Games is utter crap’ open thread!"

#1 Comment By Chairwoman On 4th June, 2007 @ 4:36 pm

As a former advertising professional, this looks like the sort of thing a CEO would bring in to the agency saying that his grandchild had ‘designed’ it, and could we tart it up a bit.

This is the sort of thing that drives young art directors to the gin bottle.

Crap doesn’t start to describe it.

#2 Comment By Chairwoman On 4th June, 2007 @ 4:37 pm

Perhaps they employed the team from ‘Monkey World’.

#3 Comment By Leon On 4th June, 2007 @ 4:37 pm

Yeah I wanted to write stronger swear words but thought Sunny might give me a bollocking if I did (he’s such a tyrant!)…

#4 Comment By Rumbold On 4th June, 2007 @ 4:42 pm

Taxpayers’ money well spent. There is no need to swear and rage against it Leon; it speaks for itself.

#5 Comment By AsifB On 4th June, 2007 @ 4:46 pm

Apart from building a swastika, I can’t see what the three bottom blocks add to the design.

400 thousand pounds it cost.
400 thousand pounds!

I am not surprised. After all that ‘Katie on the Apprentice’ (the evil one) is a ‘Global Brand Consultant.’

#6 Comment By neha On 4th June, 2007 @ 4:52 pm

The ONLY nice thing about it - is that it is somewhat pink. Not the right shade of pink mind you!

And yes, how about an open thread on the Apprentice. We all need to spew venom on Katie somewhere!

#7 Comment By Leon On 4th June, 2007 @ 4:53 pm

We all need to spew venom on Katie somewhere!

You can do that here too! :D

#8 Trackback By Tim Worstall On 4th June, 2007 @ 5:02 pm

The Olympic Logo…

Here it is. Seb Coe says: It will define the venues we build and the Games we hold and act as a reminder of our promise to use the Olympic spirit to inspire everyone and reach out to young people…

#9 Comment By Kulvinder On 4th June, 2007 @ 5:06 pm

Obviously the £9billion didn’t go on graphic designers then.

#10 Comment By Refresh On 4th June, 2007 @ 5:11 pm

What’s wrong with it?

Over-priced perhaps.

#11 Comment By Kulvinder On 4th June, 2007 @ 5:11 pm

holy shit i just realise it says 20-12, but why make it all squigly?

#12 Comment By Leon On 4th June, 2007 @ 5:15 pm

What’s wrong with it?

You honestly want the whole world to identify our countries hosting of the games with that logo?

#13 Comment By Kulvinder On 4th June, 2007 @ 5:16 pm

[4] I like #2 #6 and #8

#14 Comment By David T On 4th June, 2007 @ 5:28 pm

Oh god.

This logo will jinx 2012.

The games are going to be a shambles - I just know it.

How depressing.

#15 Comment By Kulvinder On 4th June, 2007 @ 5:30 pm

Wembley was a good omen :D

#16 Comment By Refresh On 4th June, 2007 @ 5:31 pm

I did say it was over-priced. By about £399,990.

Have a look at Kulvinder’s link, #11 sums it up.

The logo is the equivalent of our entry for Eurovision.

Just watch how, given enough branding clout it becomes a part of the ‘culture’.

#17 Comment By Leon On 4th June, 2007 @ 5:31 pm

Oh god.

This logo will jinx 2012.

The games are going to be a shambles - I just know it.

How depressing.

Heh, it’s the Millenium Dome all over again…

#18 Comment By David T On 4th June, 2007 @ 5:41 pm

*shoots self*

#19 Comment By Eremos On 4th June, 2007 @ 5:48 pm

What you mean that they paid money for this?

#20 Comment By sid On 4th June, 2007 @ 5:49 pm

Oh yes, 2012, how, er, clever. I’ve seen better felt-tipped scrawls on the doors of Central Line carriages.

#21 Comment By David T On 4th June, 2007 @ 5:50 pm

Now, *this* is just fabulous.

The BBC is displaying an “alternative designs for the Olympics logo”, sent in my readers.

[5] http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm

Until recently, this was one of the ten designs on display:

[6] http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg

(or here if they take it down:

[7] http://i7.tinypic.com/4r9pmau.jpg

Somebody at the BBC must have worked out what it is a reference to!

#22 Comment By Sunny On 4th June, 2007 @ 5:51 pm

Lordamercy! That is the worst logo I have ever seen! This open thread is well deserved. I like the simplistic #7 London map logo I saw on the BBC website. This is beyond crap. It’s post-modern crap.

*shoots himself along with David T*

#23 Comment By Leon On 4th June, 2007 @ 5:51 pm

Yeah there’s a few cropping up in places now, I expect this will become another net meme…

[8] http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007281_graham_coe416.jpg

#24 Comment By bananabrain On 4th June, 2007 @ 5:55 pm

but…. what the hell is it supposed to be?

THIS IS HOW KEN LIVINGSTONE SPENDS MY MONEY!!!!!!!

^&”£*”^%$”*£%$!*”"!^()£*&!”)$(”*£()%$”*^%*”%$!”%£^!”

gaaaaaaaaaaaaaaaaaaaaaaah.

b’shalom

bananabrain

#25 Comment By Don On 4th June, 2007 @ 6:00 pm

Apparently it’s had a ‘mixed reception’. They’ve found someone who likes it?

But wait, it’s intended to reach out to and inspire young people. Presumably Tellytubby watching age people.

#26 Comment By Refresh On 4th June, 2007 @ 6:06 pm

Bananabrain, I thought it was Seb Coe?

#27 Comment By David T On 4th June, 2007 @ 6:10 pm

homophobe

#28 Comment By Amrit On 4th June, 2007 @ 6:22 pm

They’re trying to rip off the Klaxons! Now that is desperate. Hahaha.

#29 Comment By Amrit On 4th June, 2007 @ 6:24 pm

Leon - that is hilarious!

#30 Pingback By Robert Sharp » Blog Archive » Jagged Little Pill On 4th June, 2007 @ 6:28 pm

[…] negativity at Pickled Politics and Tim […]

#31 Comment By Tim Worstall On 4th June, 2007 @ 6:33 pm

One of my commenters said it looks like Lisa Simpson giving a blow job.

I know I’ve got to go and scrub out my brain pan now but having had the idea put into my mind, it’s very difficult to get away from the idea that he’s right.

#32 Comment By David T On 4th June, 2007 @ 6:52 pm

Tim

That very image is illustrated here:

[9] http://img.photobucket.com/albums/v355/stuartshepherd/london2012.jpg

#33 Comment By Kulvinder On 4th June, 2007 @ 6:56 pm

[10] http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg

OMG this just made me splurt my tea through my nose, goatse for the absolute all time win ever!!! was this another b3ta member?

#34 Comment By El Avant Garde On 4th June, 2007 @ 6:57 pm

It’s better than yet another cuddly animal motif, or Frank n Bert, your laa’verleeee cockney geezers.
Instead of Bronze, Silver, Gold, it could be any ol’ iron, pearly king, and diamond.

Give it a chance, and it might grow on you — like Scooch. Just kidding — the Scooch bit, that is.

#35 Comment By Sunny On 4th June, 2007 @ 7:00 pm

it’s very difficult to get away from the idea that he’s right.

doh! I’d eventually managed to get that image out of my head after I read it on yours and now its back :(

#36 Comment By sid On 4th June, 2007 @ 7:06 pm

#33: what is that image a reference to Kulvinder?

#37 Comment By Kulvinder On 4th June, 2007 @ 7:10 pm

make sure you’re not on any kind of work computer, google ‘goatse’ on the wiki article that comes up scroll to the bottom to the links. Unless you’re easily shocked click first link.

It was basically the defining shock image of late 90s internet culture. Everyone tries to subvertly reference it.

#38 Comment By David T On 4th June, 2007 @ 7:16 pm

Oh you poor poor boy.

Do not google goatse.

You will suffer from post traumatic stress syndrome.

#39 Comment By sid On 4th June, 2007 @ 7:16 pm

yep, that’s going straight to my desktop wallpaper.

#40 Comment By Don On 4th June, 2007 @ 7:24 pm

Maybe we’re being a little harsh. After all, it must have taken most of an afternoon to come up with that. So it probably is worth MORE THAN TEN YEARS OF MY BLEEDING SALARY.

I have no problem with unimpressive footballers pulling down a million a year basic, or Z-list slebs copping a nurse’s annual income for a photo-shoot. That’s commercial cash and the rules are different. I am immune to envy. But, as B’brain elegantly explained in 24, this is the people in charge of our bloody money blithely handing over 400 grand for a piece of off-pink shite.

#41 Comment By El Cid On 4th June, 2007 @ 7:24 pm

oh my fucking h christ
Kulvy, wot you doing to me

#42 Comment By Don On 4th June, 2007 @ 7:27 pm

David T,

In future I will follow your advice, it is sound.

#43 Comment By Kulvinder On 4th June, 2007 @ 7:34 pm

btw for those of you who had never heard of it before and were unaware just how much people try to reference it [11] this is an actual time magazine cover from 2004 (its safe to click). This [12] effort (again safe) was from a b3ta member in 2003.

#44 Comment By sid On 4th June, 2007 @ 7:35 pm

Oh shits man!! vat the hell?! why you telling me to look at faltoo pictures, baasturd!

#45 Comment By Don On 4th June, 2007 @ 7:42 pm

Kulvinder,

I was happy in my ignorance,man.

Did Ranjana get sussed? If not I hope some PP lurker isn’t shouting up the stairs, ‘Ranjanaaa, get down here!’

#46 Comment By David T On 4th June, 2007 @ 7:44 pm

hahahaha I had never seen that Time cover before.

People ought to be that subversive.

#47 Comment By Riz On 4th June, 2007 @ 7:45 pm

This design is a big joke. It would have served the Olympics much better if they’d simply held a competition among the design colleges, with a £10k prize or the like. I’m sure there would have been endless quality designs, and it would have generated some +ive pr. This big centrally planned monster needs a few market orientated economists at the helm !

If I paid taxes I’d be an unhappy bunny!

#48 Comment By Don On 4th June, 2007 @ 7:46 pm

Riz,

Damn right.

#49 Comment By Kulvinder On 4th June, 2007 @ 7:49 pm

I was happy in my ignorance,man.

It pretty much burns itself into your eyeballs :D

Did Ranjana get sussed?

As far as i know it was all safe.

#50 Comment By Leon On 4th June, 2007 @ 7:50 pm

Heh this logo aint last till the Olympics! I predict they’ll hastily ‘evolve’ it in the next year or so (shorten that to months if the derision continues)…

#51 Comment By Leon On 4th June, 2007 @ 7:53 pm

Riz @ 47, very well said and an excellent idea…

#52 Comment By Sunny On 4th June, 2007 @ 7:58 pm

Let’s get back to the topic please, this is not a thread about disgusting stuff on the net. I read the wikipedia entry. That was bad enough for me.

#53 Comment By Ramiie On 4th June, 2007 @ 8:01 pm

As a marketing professional, I can say with hands on heart…this logo will get people talking (about the olympics and the logo). It certainly will be among the biggest talking points on the forum.

And so…olympics buzz has started.. as it should… with controversy and strong opinions.

Great marketing.

Ramiie takes his hat off.

#54 Comment By Don On 4th June, 2007 @ 8:02 pm

I think we’ve covered the topic ,Sunny. The logo is over-priced crap and only marginally less offensive than Kulvinder’s contribution. At least we didn’t get charged for that.

#55 Comment By Leon On 4th June, 2007 @ 8:12 pm

Ramie, that’s an interesting view, what do you make of reports from the 2012 committee that this logo may change over time? Sounds to me like a pr damage limitation at work…

#56 Comment By Vikrant On 4th June, 2007 @ 8:28 pm

Holy shit its somebody peeing in the basin.

#57 Comment By KB Player On 4th June, 2007 @ 8:44 pm

Do you remember the Consignia debacle? Royal Mail, that everybody knew, gave itself a new name and bland logo at great cost and then had to change it back, also at great cost, because nobody could understand what Consignia was supposed to be. Is Ladbrokes running odds on whether they will stick to this logo or not?

#58 Comment By Kismet Hardy On 4th June, 2007 @ 8:46 pm

I think you’re all being extremely unfair. This is clearly designed to evoke the true spirit of the Olympics by harking back to its origins in Greece. See how the two men are grappling in a homosexual way? The one bending forward to provide oral relief is clearly a funk soul brother with an afro, so it covers the multicultural angle also

#59 Comment By Kismet Hardy On 4th June, 2007 @ 8:48 pm

Oh. Just read above. It’s Lisa Simpson giving the blow job. Doh. The Americans have all the fun

#60 Comment By Leon On 4th June, 2007 @ 8:50 pm

Is Ladbrokes running odds on whether they will stick to this logo or not?

No idea but there’s a petition and the BBC are running a poll (see update in the opening post).

#61 Comment By Katy Newton On 4th June, 2007 @ 9:04 pm

What, doesn’t anyone like it?

:-D

#62 Comment By Refresh On 4th June, 2007 @ 9:05 pm

David T

#27

Wasn’t related to my comment to BananaBrain’s reference to Ken Livingstone, was it?

#63 Comment By justforfun On 4th June, 2007 @ 9:12 pm

Palestinians - the lot of you!

I think its a pretty good logo - not sure about the colour - but one can’t be racist about this - but getting a new British Lion and 2012 and Lisa giving blow job - It works on so many levels - I think its a classic in the making.

Justforfun

#64 Comment By SKye-Vee On 4th June, 2007 @ 10:01 pm

It’s sheer madness

[13] http://www.bbdo.co.uk/blog/index.php

One step beyond indeed. It’s an Upney (One stop past Barking on the district line. Utterly aweful.

#65 Comment By lithcol On 4th June, 2007 @ 10:12 pm

If you squint a little the outline looks very similar to the outline of France. What a pity the French lost.

#66 Comment By indianoguy On 4th June, 2007 @ 10:35 pm

Its definitely oral, but I don’t know whether its man-man or man-woman or woman-woman.

#67 Comment By Don On 4th June, 2007 @ 10:35 pm

Whoever came up with the Lisa Simpson thing just made Newsnight.

#68 Comment By Muhamad On 5th June, 2007 @ 12:56 am

Bad news for dyslexic people like me.

#69 Comment By Kulvinder On 5th June, 2007 @ 1:07 am

The lisa simpson blowjob thing is [14] taking off; once you arrange that image in your head it just doesn’t leave does it?

I’m liking it now for the degenerate infamy its brought to the olympics.

#70 Comment By Leon On 5th June, 2007 @ 9:54 am

Bad news for dyslexic people like me.

I was thinking that too when I first saw it but to be honest given that its meant to say 2012 it’s kinda had the same effect on everyone.

#71 Comment By ChiliPalmer On 5th June, 2007 @ 10:45 am

Seeing as the Olympics is for girls, it’s perfect.

#72 Comment By Leon On 5th June, 2007 @ 10:57 am

Eh?

#73 Comment By Twining or Black in Blue On 5th June, 2007 @ 11:51 am

I quite like Pink, but I’m not sure about the logo.

#74 Comment By Mumbaikar On 5th June, 2007 @ 3:09 pm

The animated version.

[15] http://theospark.blogspot.com/2007/06/london-olympics-logo.html

#75 Comment By Mumbaikar On 5th June, 2007 @ 3:10 pm

Apologise for the double post

#76 Comment By sonia On 5th June, 2007 @ 3:53 pm

yeah man what a logo - completely the worst thing they could have EVER come up with!

#77 Comment By contrarymary On 5th June, 2007 @ 4:05 pm

it’s bugging me big time that is being described as graffiti. it’s nothing of the sort and insulting to graffiti. get some real graf writers in and I’m sure they’ll do a fine job. lisa simpson/bj is just wrong.

#78 Comment By David T On 5th June, 2007 @ 4:26 pm

Here’s a slightly better animated version Mumby

[16] http://img9.imagepile.net/img9/12224olympicgschpunken.gif

#79 Comment By Leon On 5th June, 2007 @ 4:51 pm

Yeah Guido posted that up today…as if we needed the animation to work it out…

#80 Comment By jeff On 5th June, 2007 @ 6:23 pm

This looks suspiciously like a swastika

#81 Comment By Ramiie On 5th June, 2007 @ 6:45 pm

Leon

I think it wil be really sad if they decide to change the logo.It’s doing what its suppose to do, generate a buzz, hog column inches, promote unbiquity for the quango organising the event. Marketing isn’t about selling aestethics..just commodities and opinions.

#82 Comment By Chairwoman On 5th June, 2007 @ 6:50 pm

Ramiie - You’re absolutely right! It’s crap, it’s expensive, although having seen the animation, perhaps not, but it’s placing the Olympics centre stage and that’s what a good campaign does.

#83 Comment By Leon On 5th June, 2007 @ 7:25 pm

Ramiie, it’s an national embarrassment. I rarely use such words but that’s just how I feel about it.

#84 Comment By El Cid On 5th June, 2007 @ 8:32 pm

oh dear
[17] http://uk.reuters.com/article/domesticNews/idUKL0513823720070605

#85 Comment By David T On 5th June, 2007 @ 8:35 pm

Jeff

Yes B3TA thinks it is a swastika too!

[18] http://www.g3l.com/b3ta/olympiclogo.gif

#86 Comment By Rumbold On 5th June, 2007 @ 8:49 pm

Why not have a logo of a giant hole with money pouring into it, surrounded by discarded syringes?

#87 Comment By David T On 5th June, 2007 @ 9:21 pm

hahahahaha. Oh dear.

The syringes would be “performance enhancers” (i.e. cheats) rather than yer common or garden junkies of course.

#88 Comment By Tahir On 5th June, 2007 @ 10:44 pm

Oh god - this is what happens when a bunch of government people play with creativity - they get all the best ideas from the creatives but simply pick the worst …

#89 Comment By Ramiie On 6th June, 2007 @ 6:51 pm

actually, looking at it in the cold light of day, after the massive furore..its beginning to look like a classic design..a one off..nothing like it on the planet.

omigawd!

BTW folks, do remember that Maupassant ran away from the Eiffel Tower because he thought it was too vulgar… lol

#90 Comment By Rothko On 7th June, 2007 @ 7:47 pm

I quite like it, and mainly cause it isn’t a predictable brushstroke design which the British public would say was boring.

and so many bitter people from design agencies over the web, lose the pitch did you darlings?


Article printed from Pickled Politics: http://www.pickledpolitics.com

URL to article: http://www.pickledpolitics.com/archives/1176

URLs in this post:
[1] Oh dear God: http://news.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm
[2] online petition: http://www.gopetition.co.uk/online/12539.html
[3] BBC have a poll: http://newsvote.bbc.co.uk/sport1/hi/other_sports/olympics_2012/6718243.stm?dynamic_vote=ON#vote_olym
pic_logo

[4] I like #2 #6 and #8: http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm
[5] http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm: http://news.bbc.co.uk/1/hi/in_pictures/6719747.stm
[6] http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg: http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg
[7] http://i7.tinypic.com/4r9pmau.jpg: http://i7.tinypic.com/4r9pmau.jpg
[8] http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007281_graham_coe416.jpg: http://newsimg.bbc.co.uk/media/images/43007000/jpg/_43007281_graham_coe416.jpg
[9] http://img.photobucket.com/albums/v355/stuartshepherd/london2012.jpg: http://img.photobucket.com/albums/v355/stuartshepherd/london2012.jpg
[10] http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg: http://newsimg.bbc.co.uk/media/images/43006000/jpg/_43006883_sean_stayte_416.jpg
[11] this is an actual time magazine cover from 2004 (its safe to click): http://i.timeinc.net/time/magazine/archive/covers/2004/1101040920_400.jpg
[12] effort (again safe): http://www.fnuky.com/creations/unity001.jpg
[13] http://www.bbdo.co.uk/blog/index.php: http://www.bbdo.co.uk/blog/index.php
[14] taking off: http://www.laist.com/2007/06/04/does_this_logo.php
[15] http://theospark.blogspot.com/2007/06/london-olympics-logo.html: http://theospark.blogspot.com/2007/06/london-olympics-logo.html
[16] http://img9.imagepile.net/img9/12224olympicgschpunken.gif: http://img9.imagepile.net/img9/12224olympicgschpunken.gif
[17] http://uk.reuters.com/article/domesticNews/idUKL0513823720070605: http://uk.reuters.com/article/domesticNews/idUKL0513823720070605
[18] http://www.g3l.com/b3ta/olympiclogo.gif: http://www.g3l.com/b3ta/olympiclogo.gif