Daily Mail blames multiculturalism for England’s failed world cup bid


by Rumbold
3rd December, 2010 at 10:57 am    

There have been many theories surrounding the reason why England lost the bid to host the world cup, from Russian bribes to journalistic scrutiny. The Daily Mail however has taken a different line. it seems that a multi-cultural video presented by the bid team could have put delegates off. The article’s headline on the main page reads:

So did this multicultural bid cost us the world cup?

This article goes onto to snidely remark that the bid team was portraying England as “so multicultural, so diverse.” If the writer had limited his criticism to the lack of English scenes (as opposed to scenes from other countries) in the video, then the argument might have some validity. But the repeated references to multiculturalism, diversity and the “ethnically diverse figures” in the article mean that the focus is more on the supposed downside of highlighting diversity and multiculturalism. To judge from the highly rated comments it seems other people interpreted it that way too:

The video is total rubbish, no doubt about it. Once again, an example of how we are too scared to celebrate our national identity for fear that the PC brigade will come along and moan that there are not enough different cultures and minorities represented. But I highly doubt the video cost us the bid, the entire process stinks of corruption.- 1031 likes

Completely agree with this article. It makes me feel sick to the stomach when we have this ‘multicultural’ rubbish rubbed in our faces. We should stick to traditional values and celebrate our heritage.- 761 likes


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  38. The England 2018 Bid – Snatching Defeat From the Jaws of Victory | 1st Ethical Charitable Trust

    [...] in scraping the very bottom of the barrel – although he hasn’t quite blamed our loss on all the black people in England. Or the pakis. Or whoever’s on the Mail’s hit-list these days.I share Campbell’s obsession for the game and [...]




  1. joe90 — on 3rd December, 2010 at 11:24 am  

    All the candidate videos showed diversity and different cultures within their countries. Including the russian video, which is ironic since they have issues with racism.

  2. damon — on 3rd December, 2010 at 11:43 am  

    Well it is the Daily Mail, that’s what they’re like.

    This readers comment made me laugh:

    You mean that video was to promote England!!! I thought it was a video of all the countries we are giving handouts to. Well well well.

    That got 1478 likes.

  3. bluepaul — on 3rd December, 2010 at 11:48 am  

    Just watched the video and I can see their (DM) point.

    Foreigners come to England to experience English culture, no Arab, Indian, African etc. I don’t see why they showed snippets of footballing scenes from Kenya, Morocco and Delhi, they added nothing to the English bid. Not the reason why we only got two votes but a week promotional video non the less.

  4. Kismet Hardy — on 3rd December, 2010 at 11:48 am  

    I bet you feel bad now complaining about the lack of darkies in the movie Notting Hill. We should all live in a London directed by Woody Allen where everybody across the classes speaks proper posh and looks dewy.

  5. MaidMarian — on 3rd December, 2010 at 12:17 pm  

    Yeah, but the Daily Mail has never seen a hoby horse without riding it.

    Whatever elements of multiculturalism the bid had it was still rated as the best technical bid. In other words, the voting was political, not on the cultural merits. Nothing inherently wrong in that I suppose, people can vote on whatever criteria they want.

    It just would have been nice if FIFA had been a bit more explicit that demonstrable capacity to stage a tournament was not the main criterion.

  6. Sofia — on 3rd December, 2010 at 1:06 pm  

    bollocks and more bollocks..they never cease to amaze me in a really bad way…why don’t they just take all the black/arab/asian/non english footballers out of the league and see what happens..makes my blood boil..kick racism out of football?? they never heard of it?

  7. AsifB — on 3rd December, 2010 at 4:50 pm  

    Come now, it’s just the Mail pushing it’s favorite button. James Lawton in the Independent is similarly http://www.independent.co.uk/sport/football/news-and-comment/james-lawton-a-defeat-but-one-we-can-take-pride-in-2149800.html cheesed off by the voting system , hinting at corrpution etc, though he also does take time out to highlight that the Russian bid’s diversity included some pretty models. There’s a type of diversity that Becks and Wills can’t offer.

    Four thoughts to ponder on
    a) FIFA in 2010 is dominated by a group of elderly european aristocrats – one nation one vote would be fairer..

    b) Are the mail commentators saying we should overlook some of the real advances made in the english game to overcome hooliganism and racism since the 70s and offer some Italian Job style jingosim- not to mention overlooking the joyous success of Euro 96, all of which came before many of the current new stadiums , plus England’s world class track record at hosting events which it doesn’t do well in (notably Wimbledon)

    c) There is something to be said for taking the cup to Russia and the Middle East for the first time- but surely Egypt or Lebanon would have been better for crowds and welcoming fans (or a two state Israel/Palestine bid for the real optimists among us)

    d) Perhaps Cameron could use some of his coalition forming experience to ally with someone else so that he can claim he did win after all

  8. damon — on 3rd December, 2010 at 5:42 pm  

    28 ”tweets” and seven actual comments so far, does not really make a worthwhile discussion.
    That’s been my general feeling for some time now about PP.
    People won’t come out and say what they think.
    Why I don’t know.

  9. Papa Foxtrot Tango — on 3rd December, 2010 at 9:49 pm  

    The point may have been crudely put in the original article, but there is a case to be made that by focusing on the international appeal of the Premier League, which largely arises from its curiously unique blend of foreign ownership, coaches and playing staff, the FA is attempting to paper over the structural weaknesses and lack of confidence in the English game itself.

    There seemed to be little in the FA’s proposals of the ‘Football’s Coming Home’ approach which characterised the successful 1996 European Championship, and which many foreign spectators and viewers found appealing and enjoyable.

  10. douglas clark — on 3rd December, 2010 at 9:58 pm  

    damon,

    I find the prevelance of tweets or blog links to comment quite annoying too. Are we to take it that everyone who tweets agrees 100% with the OP, or what?

    There is an article on Liberal Conspiracy about Assange, 146 comments and 594 tweets or blog links. OK, it was a controversial OP, but the best people can do is link?

  11. Kismet Hardy — on 4th December, 2010 at 5:57 am  

    someone needs to say it

    I’ll say it

    twitter is bollocks

  12. observer — on 4th December, 2010 at 11:23 am  

    We need more representation within Fifa lobbying for our interests. At the moment fifa and uefa is dominated by non-british european and minority countries. I think its a failure/unwillingness to get some our own people into these establishments which is why we are weak in dominating the agenda and seem to fall short. This can be seen on the football pitch too. Our footballers are unwilling to go and play and develop in more technical leagues, which is why we fail on the world stage consistently.

    The Daily Mail is masturbation material for bigots. Nothing more to add there.

    Someone mentioned the Russian bid, which does include mongoloid looking people from the far eastern ends of russia, I’m guessing. However, none of these non-white russians will see the world cup in reality, as all of the russian host cities are in the west.

  13. damon — on 4th December, 2010 at 1:30 pm  

    I think Russia is a good choice, as it will be interesting logistically. The Rusians could turn it in to a world cup where the fans had a great time travelling all over the country with a kind of ”inter-rail” ticket for special fan trains that were cheap and basic.

    I think it’s understandable for Daily Mail types to react like that to that film. It is a bit crap even if the message means well. So they like the Premier league in Africa and Asia – so what you might say.
    It was just some advertising guy’s idea and it didn’t work for a lot of people too dim to get what the film was saying.

    An England world cup would have been a bore.
    This is rip-off Britain remember, where just travelling a hundred miles on a train is extortionate.

  14. Trofim — on 4th December, 2010 at 10:52 pm  

    observer @ 12

    “Someone mentioned the Russian bid, which does include mongoloid looking people from the far eastern ends of russia”

    The “mongoloid types” appear to be Kyrgyz. That’s Central Asia, only about 2,000 miles from Moscow.
    The far east is 5,000-6,000 miles from Moscow. There ain’t no deserts there. Take a look at the Amur region:

    http://photofile.ru/users/kudashev/10403/

    Isn’t it wonderful? Must pay more attention to geography.

  15. observer — on 5th December, 2010 at 12:37 pm  

    Trofim, a blue peter badge is on its way.

    My point still stands doesn’t it? Will the kyrgyz see the world cup? No.

  16. Trofim — on 5th December, 2010 at 2:23 pm  

    observer @ 15

    There are loads of (USSR) ethnic minorities in central Russia, particularly Moscow, but predominantly from the Caucasus as “guest workers”. But the sheer colossal dimensions mean logistic problems we can barely imagine. Moscow is 6,000 miles from Vladivostok, a week on the train. Mind you, the only football match I have ever watched was when I was dragged to one in Voronyezh in 1978, because Russians couldn’t believe an Englishman had never been to one. I well remember that they were playing a sort of league game against Perm in the Urals – just over a thousand miles away. But in those days a Russian could fly from one end of the USSR to the other for a day’s wages.

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