There have been many theories surrounding the reason why England lost the bid to host the world cup, from Russian bribes to journalistic scrutiny. The Daily Mail however has taken a different line. it seems that a multi-cultural video presented by the bid team could have put delegates off. The article’s headline on the main page reads:
So did this multicultural bid cost us the world cup?
This article goes onto to snidely remark that the bid team was portraying England as “so multicultural, so diverse.” If the writer had limited his criticism to the lack of English scenes (as opposed to scenes from other countries) in the video, then the argument might have some validity. But the repeated references to multiculturalism, diversity and the “ethnically diverse figures” in the article mean that the focus is more on the supposed downside of highlighting diversity and multiculturalism. To judge from the highly rated comments it seems other people interpreted it that way too:
The video is total rubbish, no doubt about it. Once again, an example of how we are too scared to celebrate our national identity for fear that the PC brigade will come along and moan that there are not enough different cultures and minorities represented. But I highly doubt the video cost us the bid, the entire process stinks of corruption.- 1031 likes
Completely agree with this article. It makes me feel sick to the stomach when we have this ‘multicultural’ rubbish rubbed in our faces. We should stick to traditional values and celebrate our heritage.- 761 likes
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