Britain’s non-white population amounts to less than 10% so the commercial imperative to follow US trends seems less important. But any demographer will tell you that this population of five million is growing faster than the non-white population. For advertisers,recognising that potential is only a matter of time.
For editors it is not just about sales but effective journalism; reflecting audiences regardless of their class or race. Editors not only have to find stories that matter to their readers, but cover them without a patronising or tokenistic tone. Within that approach newspapers cannot ignore the different lifestyles of their readers or treat them as monolithic blocs. Newspapers need to write not just about minorities but for them. They have to adapt. As Daniel Hernandez pointed out: “Everyone here [in LA] interfaces daily with Latinos, speaks some form of Spanish, and knows Mexican culture and cuisine. In effect, everyone in LA is Latino. Does your morning paper feel like it’s at all cognizant of this?”
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Filed in: Media,Race politics