Reading the Sunday Times Money section, I was surprised to learn that not only is the East India Company still trading, but that it is owned by an British-based Indian, Sanjiv Mehta. Mr Mehta bought the rights to the name in February, and currently runs the East India Company as a shop selling luxury items.
Mr Mehta claims to have bought the name in part because of brand awareness- according to one survey over two billion people had heard of the East India Company. Given its involvement in, amongst others things, the 1770 Bengal famine (millions dead) and the opium trade, I am not so sure it is a particularly good brand to have. Nevertheless, it does bring to mind the old adage about India ultimately absorbing its conquerors.
|Post to del.icio.us|
Filed in: Economy,History