The East India Company today


by Rumbold
10th October, 2010 at 8:39 pm    

Reading the Sunday Times Money section, I was surprised to learn that not only is the East India Company still trading, but that it is owned by an British-based Indian, Sanjiv Mehta. Mr Mehta bought the rights to the name in February, and currently runs the East India Company as a shop selling luxury items.

Mr Mehta claims to have bought the name in part because of brand awareness- according to one survey over two billion people had heard of the East India Company. Given its involvement in, amongst others things, the 1770 Bengal famine (millions dead) and the opium trade, I am not so sure it is a particularly good brand to have. Nevertheless, it does bring to mind the old adage about India ultimately absorbing its conquerors.


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  1. damon — on 11th October, 2010 at 4:38 am  

    The British Empire and colonial era is just a brand now I presume.
    Raffles Hotel in Singapore and the Eastern & Oriental in Penang, Malaysia are still popular because of what you are reminded of by them.
    http://en.wikipedia.org/wiki/Eastern_%26_Oriental_Hotel

  2. Jai — on 11th October, 2010 at 11:41 am  

    Given its involvement in, amongst others things,

    Understatement of the century. Or several centuries.

  3. joe90 — on 13th October, 2010 at 5:14 pm  

    Personally i find this a sick joke, the east india company exploited the people of asia in the worst manner possible.

    You wouldn’t find it in good taste to see someone calling their company the holocaust Shop or genocides r us!

    So to be reminded of this sick era of history i find offensive, but obviously Mr mehta doesn’t and he is entitled to his view.

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